In Scandi all tap water is great. Sell SAS water bottles onboard which are made to be reused = able to buy for points, pre-order as well. And then load tap water onboard.

Travel light = bring less than 8 kg. If you do so, you should be rewarded with points. If not, SAS will use the extra money you have to pay for sustainability investments.

When going from A to D some times you need to transit in B and even C. Price match the most eco-friendly with the cheapest alternative in points.

In the app, the PAX can choose what they don't want/need from what is included in their ticket. No checked-in luggage get EB points. No meal, no headphones, no kit +++.

At check-in and at kiosk ask if they really need paper boarding card or can use SAS app instead.

Eco-paint is better for the climate.