Travelers register final destination, SAS sends taxi sharing offers via SAS transfer = lower taxi costs and individual receipts for passengers.

Enable paid upgrades to Bio tickets online after agency/company booking is made, so employees can override restrictive company policies and gain more level points

Incentivize sustainable behavior, e.g. a small reward for bringing your own coffee cup. This can also be sold by SAS in the Eurobonus store or in flight.

Dynamic seating - people with checked in baggage should be placed towards the rear of the plane as they are more likely to have to wait anyway on arrival at destination.

Let the captain thank the x number of passenger on board that added bio-fuel on the ticket.

Introducing the ‘Conscious Packing’ eduseries: Smart packing tips for easier travel, reducing baggage weight, and boosting airline fuel efficiency.