Establish additional partnerships with other airlines on specific routes to, for example, consolidate two half-full flights into one fully-booked flight.
Earn EuroBonus points when recycling. Collaborate with apps such as Bower and Repeat in Sweden. They offer cash rewards for recycling. Why not reward points instead!
Turn old blankets, uniforms, seat covers into bags, carpets, pillow cases, etc. Upcycle old materials into unique collectibles to sell in the EuroBonus shop.
Sell leftover SAS Plus meal boxes in SAS Go. Reduces food waste, earns extra revenue and makes the folks in the back happy.
Remove the disposable earphones in SAS Go. Offer them on request. Install Bluetooth audio so that pax can connect their own wireless headphones to the IFE system.
When the crew collects trash before landing, why not make separate rounds for collecting, cans, plastic cups, paper, etc instead of collecting all trash in the same bin.
Stop handing out plastic cups for canned drinks such as sodas, beer, and water. Unless the passenger asks for it. Reduces the number of unused cups that are thrown away.
Award additional EuroBonus bonus and/or level points when renting an electric vehicle through a car rental partner such as Hertz, Avis or Sixt.
Develop lightweight, recyclable cabin materials and onboard items to reduce aircraft weight and waste.
Always aim for fully booked flights; if not, find the best solution to optimize occupancy and efficiency.
