Put some pressure on Swedavia to create more EV charging in the parking and use "Green Electricity" This is more of the total experience of travelling.

"Coffee deal" - Sell well designed coffee cups with free coffee for a year. Less waste and collectible item for pax!

In a week/ some days before a flight, do sell “stand by tickets”, to a cost of approx. Euro 50 in Europa, Euro 200 intercontinental, , to increase the cabin factor.

Flying with free cargo space is a waste. I think SAS should start offering logistics companies air freight solutions. You can make money and save the earth - a win win.

In small airports, like Vigra, where there only 1 or 2 airplanes stand, have roofs like carports to prevent snow on plane. This will reduce amount of deicing fluid needed.

Help handlers submit more precise Target-Off-Block-Times for better CTOTs, to save fuel spent on ground waiting.