Encouraging standardized suitcase measurements and/or using AI to plan and stack luggage for saving space and even out the plane in regards to weight.

In small airports, like Vigra, where there only 1 or 2 airplanes stand, have roofs like carports to prevent snow on plane. This will reduce amount of deicing fluid needed.

Put some pressure on Swedavia to create more EV charging in the parking and use "Green Electricity" This is more of the total experience of travelling.

In Scandi all tap water is great. Sell SAS water bottles onboard which are made to be reused = able to buy for points, pre-order as well. And then load tap water onboard.

Give one Conscious Traveler step for sending a "Join me to become a Conscious Traveler" mail to a friend.

Sell tickets without any luggage.