Motivate and educate travelers and employees more on how to travel more environmental friendly, and illustrate the benefits of choosing the path towards sustainability.

Serve only ecological wine/champagne including long-haul business class no exceptions, brand SAS as world's first 100% ecological wine airline.

Tell the story on-board in the IFE to attract more companies that want to get involved and contribute!

Create an ability to share a seat in your car with other passengers on the flight. It's better than everyone riding their car.

Find ways to allow tax-free purchases to be done in departing airport and to be picked up at the airport were I land. It could save a lot of weigh/fuel.

Adopt single-engine taxiing to save fuel during ground operations.