Fill up empty seats by selling affordable return trips to unknown/secret destinations. Pick the destinations among those that have low occupancy close to departure time.

Engage travellers actively through the app: compete to save energy related to travel (pack light, public transport, direct flights) & display flight energy-consumption

Travelers register final destination, SAS sends taxi sharing offers via SAS transfer = lower taxi costs and individual receipts for passengers.

Getting more passengers on a bigger modern planes on certain routes will lower the emitted carbon dioxide per passenger as well as optimize the use of flight crews.

In Plus and Business on long haul - hand out amenity kits by request instead of placing them on all seats.

Sometimes we don't need the cream and toothbrush; sometimes a pair of socks is sufficient. Being able to customize the amenity kits in advance reduces waste.