Redesign eurobonus to demand responsible travel. New tier with exceptional benefits: upgrade vouchers, complimentary upgrades, extra award flight access etc.

Travel light = bring less than 8 kg. If you do so, you should be rewarded with points. If not, SAS will use the extra money you have to pay for sustainability investments.

Do not carry ice cubes - drinks are already cold.

Option to buy train tickets and earn Eurobonus level points with the flight to reduce travel by car, taxi and promote sustainable options!

Allow free rebooking on the day of departure to a shorter route or a route with less stops when available, even in low booking classes and without status.

Bio fuel / green fuel as default, and having to pay more as a passenger if you want to fly on fossil based airplane fuel.