Possibility to book and pay a trip with a certain mileage accrual, tell SAS that you do not want to fly the trip and receive the miles and segments even without flying.

SAS uniforms from sustainable, ecofriendly, and recycled materials made ethically

Magazines and security and safety papers, is put on the sas app or screen only for long hauls to save paper

Switching to edible cutlery on SAS reduces waste and offers a unique, eco-friendly experience, enhancing meals while benefiting the environment.

If you reduce the allowed weight for luggage from 23 kg to 15 kg or so, people might start to think if they really need all that stuff with them.

Go for a fast integration of programs, joint schedules to increase cabin factors in the SkyTeam system - so passengers stays in SkyTeam which will also benefit SAS.