Implement sharkskin technology or (my own) coating to reduce air resistance and micro-drag from the fuselage.

Stop Printing menus for biz class, make them available on the monitor.

Do not carry tax-free goods on flights. Use as online service and if necessary in partnership with partners allowing pick-up at airports.

Experience luxurious, eco-friendly travel by flying with sustainable fuel, earning rewards, and enjoying green packages with certified transport and hotels.

Let people on the plane as they are seated, start with A and F, then B and E, and then C and D at last.

Offer Eurobonus points to passengers who order vegetarian/vegan food in advance