Introduce zero-waste snack box for kids, with healthy snacks packaged in compostable materials. Could include fresh fruit, reusable cutlery, and info about reducing waste

In Plus and Business on long haul - hand out amenity kits by request instead of placing them on all seats.

Make a “code-share” cooperation with train providers, to allow for booking a ticket from A to B with combined train-plane modality and same benefits as connecting flight

Start by replacing plastic in the trays with upcycled ocean plastic that funds more ocean cleanup. Easy first replacement. See ogoori.eco for details.

Stop serving food/snacks/drinks on the shortest flights and instead implement grab and go lounges. Saves weight and can give customers greater choice.

SAS should incentivize off-peak flights. Lower ticket prices on empty aircraft will reduce peak demand and the emissions caused by congestion and delays.