Almost all passengers have their own phones/pads these days. Keep them connected with *good* wifi and IFE wont be needed, massive weight savings.

Inflight sales of biofuel, the one buying most rewarded and recognized at the end of the flight, if flight is all biofueled all contributing share big pile of EB points

Change your business model to focus on sustainability footprints for your «procts», do an holistic approav from a systemic and life cycle approach, make it comparable

Meals included in the ticket fare are by default vegan (should be cheaper for SAS) and if meat dish is desired then it is a special order at an additional cost.

Give more options to buy Sustainable Aviation Fuel in booking process for members to gain more EuroBonus points.

Reduce taxi time,(for larger aircraft) continuous climb and decent, optimized flightpaths, implement greener lounges (green electric), more points for greener choices.