Establish additional partnerships with other airlines on specific routes to, for example, consolidate two half-full flights into one fully-booked flight.

In M class on Intercontinental flights reduce the usage of plastics, ask the passenger to keep their glass for the entire flight before collecting it for recycling.

Keep your good clients - minimum 10 years as gold member gives you gold for life. Not necessarily 10 years in a row. Now 18 years with 1 missing in the middle = no go

At check-in and at kiosk ask if they really need paper boarding card or can use SAS app instead.

Inflight sales of biofuel, the one buying most rewarded and recognized at the end of the flight, if flight is all biofueled all contributing share big pile of EB points

Do NOT introduce business class with free middle Seat instead of SAS plus service. This is a mile step backwards as planes take fewer passengers.