Offer an educational series during the flight about climate change and what passengers can do to help.

Give more Eurobonus point to sustainable destinations, by ranking airports and/or destination

Give/sell digital bag tags to frequent flyers

Sponsor projects that can help build renewable energy sources, like wind mills, solar panels. Additionaly work with selected airports on becoming carbon neutral

Travel light = bring less than 8 kg. If you do so, you should be rewarded with points. If not, SAS will use the extra money you have to pay for sustainability investments.

Full refund for flights (whatever booking class) if travel changed to railway X number days in advance for domestic journeys in Norway between OSL and BGO, SVG or TRD.