Upgrade the lounge kitchen and and hire a chef to make the flight food on the airport instead of having it delivered to the airport

To increase loadfactor, sell standby memberships to youth passengers who are by nature more flexible. Stable revenue for SAS, increased load factor, more youth mobility.

Magazines and security and safety papers, is put on the sas app or screen only for long hauls to save paper

Encourage food suppliers and distributors to use more sustainable and healthy packaging in the food that gets served.

Use travellers feces from flights as a bioproduct. As fuel or to something else useful.

And give more SAS bonus points to travelers who book with biofuel. Incentives!