Include a minimum of 50% bio-fuel for all SAS Business seats. Market it as a part of business being reintroduced in Europe. A win-win, for both customers and airline.

Stand up seats for shorter flights.

In Plus and Business on long haul - hand out amenity kits by request instead of placing them on all seats.

Badges in app after booking bio ticket or SAF add on - driving positive recognition and repetition

Keep your good clients - minimum 10 years as gold member gives you gold for life. Not necessarily 10 years in a row. Now 18 years with 1 missing in the middle = no go

For every mile the aircraft flies overseas, SAS commits to a certain amount of plastic being removed from that ocean.