Offer a ”Sustainable Comfort Kit” with eco-friendly amenities like reusable water bottles, organic snacks and bamboo sleep accessories

Make it possible to buy the Conscious Traveler Bag tags for all Eurobonus members

For every mile the aircraft flies overseas, SAS commits to a certain amount of plastic being removed from that ocean.

Establish additional partnerships with other airlines on specific routes to, for example, consolidate two half-full flights into one fully-booked flight.

Separate the salt and pepper from the rest of the table set. Way too often it's just thrown away.

Create an ability to share a seat in your car with other passengers on the flight. It's better than everyone riding their car.