Offer multi-flight passes with prebooking conditions to better predict capacity

Ensure correct recycling of plastics by unwrapping meals and plastic protected crisp breads before handing to the customer.

Incentivize sustainable behavior, e.g. a small reward for bringing your own coffee cup. This can also be sold by SAS in the Eurobonus store or in flight.

Badges in app after booking bio ticket or SAF add on - driving positive recognition and repetition

Make a “code-share” cooperation with train providers, to allow for booking a ticket from A to B with combined train-plane modality and same benefits as connecting flight

More variation in aircraft sizes = optimized cabin factor = less fuel consumption/passenger