Change your business model to focus on sustainability footprints for your «procts», do an holistic approav from a systemic and life cycle approach, make it comparable

Present sustainability data for the flight in the infotainment system, with for instance bio-fuel stats, # meals pre-selected and how much carbon emissions was saved.

Option to sort by emission when booking flights

Ask EBG/EBD members for sustainability suggestions onboard or via app. Create a «Green Team» of loyal customers.

Option to remove included luggage when booking. This will help SAS to predict load and be more efficient.

Dynamic seating - people with checked in baggage should be placed towards the rear of the plane as they are more likely to have to wait anyway on arrival at destination.