Make a “code-share” cooperation with train providers, to allow for booking a ticket from A to B with combined train-plane modality and same benefits as connecting flight

Serve only ecological wine/champagne including long-haul business class no exceptions, brand SAS as world's first 100% ecological wine airline.

Reduce the amount of items on meal trays. Stock to the main and a piece of bread or a salad. No need for all these extra individually wrapped items, dessert etc.

To increase loadfactor, sell standby memberships to youth passengers who are by nature more flexible. Stable revenue for SAS, increased load factor, more youth mobility.

For every mile the aircraft flies overseas, SAS commits to a certain amount of plastic being removed from that ocean.

Waste reduction challenge: Launch an in-flight competition where the flight producing the least waste per passenger wins a sustainability award