Waste reduction challenge: Launch an in-flight competition where the flight producing the least waste per passenger wins a sustainability award

In Plus and Business on long haul - hand out amenity kits by request instead of placing them on all seats.

Serve only ecological wine/champagne including long-haul business class no exceptions, brand SAS as world's first 100% ecological wine airline.

Only one checked-in baggage with Plus ticket

Make it possible to recycle (plastic, Pet and paper) on the flight and directly after landing.

Reusable boarding cards for people without phones. Like the consius travelee bag tag.