Establish additional partnerships with other airlines on specific routes to, for example, consolidate two half-full flights into one fully-booked flight.

For every mile the aircraft flies overseas, SAS commits to a certain amount of plastic being removed from that ocean.

Redesign eurobonus to demand responsible travel. New tier with exceptional benefits: upgrade vouchers, complimentary upgrades, extra award flight access etc.

Long-haul flights to start descent 3-4 hours before touchdown.

To increase loadfactor, sell standby memberships to youth passengers who are by nature more flexible. Stable revenue for SAS, increased load factor, more youth mobility.

Drop food and snack service on all domestic flights (<1 hour), only coffee, tea and water. Both plus and go