Give/sell digital bag tags to frequent flyers

In M class on Intercontinental flights reduce the usage of plastics, ask the passenger to keep their glass for the entire flight before collecting it for recycling.

For every mile the aircraft flies overseas, SAS commits to a certain amount of plastic being removed from that ocean.

Collaborating with local governments to create urban air mobility solutions, such as electric air taxis for short-haul trips, can reduce the reliance on traditional trans

Fill up empty seats by selling affordable return trips to unknown/secret destinations. Pick the destinations among those that have low occupancy close to departure time.

Create an ability to share a seat in your car with other passengers on the flight. It's better than everyone riding their car.