Enable paid upgrades to Bio tickets online after agency/company booking is made, so employees can override restrictive company policies and gain more level points

Do not introduce Business class on intra-european flights. Plus is fair enough and very valuable for short flights and have a human price (like Norwegian and Ryanair).

Waste reduction challenge: Launch an in-flight competition where the flight producing the least waste per passenger wins a sustainability award

Stop handing out plastic cups for canned drinks such as sodas, beer, and water. Unless the passenger asks for it. Reduces the number of unused cups that are thrown away.

Possibility to book and pay a trip with a certain mileage accrual, tell SAS that you do not want to fly the trip and receive the miles and segments even without flying.

Collecting data on past meal choices and preferences in combination with more sustainable meal offerings (plant/local) in a smart and sustainable packaging.