To increase loadfactor, sell standby memberships to youth passengers who are by nature more flexible. Stable revenue for SAS, increased load factor, more youth mobility.

Collaborate with public transport companies at popular destinations to reduce car usage.

Offer a ”Sustainable Comfort Kit” with eco-friendly amenities like reusable water bottles, organic snacks and bamboo sleep accessories

Make visible in the app how many people are flying on green fuel on booked flights, to encourage other people to do.

Do not carry ice cubes - drinks are already cold.

Incentivize sustainable behavior, e.g. a small reward for bringing your own coffee cup. This can also be sold by SAS in the Eurobonus store or in flight.