Expand conscious traveler so that every 10 steps gives 5000 level and bonus points. Not only once a year. This will engage more people to engage in the program.

Taxiing from and to gates from runways should be more smooth and with less fuel - using for example AI

Badges in app after booking bio ticket or SAF add on - driving positive recognition and repetition

Include 1 free unit of biofuel per booked flight, for passengers that have reached Conscious Traveller status.

Sell biofuel to companies in bulk to lower their CO2 emissions and fast track the green transition. This would simply corporate action and speed up climate transition.

Establish additional partnerships with other airlines on specific routes to, for example, consolidate two half-full flights into one fully-booked flight.