Offer an educational series during the flight about climate change and what passengers can do to help.

Almost all passengers have their own phones/pads these days. Keep them connected with *good* wifi and IFE wont be needed, massive weight savings.

In Scandi all tap water is great. Sell SAS water bottles onboard which are made to be reused = able to buy for points, pre-order as well. And then load tap water onboard.

Option to buy train tickets and earn Eurobonus level points with the flight to reduce travel by car, taxi and promote sustainable options!

Let people on the plane as they are seated, start with A and F, then B and E, and then C and D at last.

At check-in and at kiosk ask if they really need paper boarding card or can use SAS app instead.