Give one Conscious Traveler step for sending a "Join me to become a Conscious Traveler" mail to a friend.

Serve only ecological wine/champagne including long-haul business class no exceptions, brand SAS as world's first 100% ecological wine airline.

Separate the salt and pepper from the rest of the table set. Way too often it's just thrown away.

Change your business model to focus on sustainability footprints for your «procts», do an holistic approav from a systemic and life cycle approach, make it comparable

Incentivize sustainable behavior, e.g. a small reward for bringing your own coffee cup. This can also be sold by SAS in the Eurobonus store or in flight.

Flexible cabin layouts reduce weight, lower fuel consumption, and enhance comfort—paving the way for greener air travel!