Sometimes we don't need the cream and toothbrush; sometimes a pair of socks is sufficient. Being able to customize the amenity kits in advance reduces waste.

Cut the knives and fork in the breakfast box, we only need spoon for yoghurt. There's no need for one glass per item

Digital tools in SAS app and on SAS website that encourages decarbonizing entire life—including home energy, daily commute, and diet, not just airplane travel

Enable paid upgrades to Bio tickets online after agency/company booking is made, so employees can override restrictive company policies and gain more level points

Developing a loyalty program that rewards frequent flyers with sustainability points, which can be redeemed for eco-friendly products or donated to environmental causes

Almost all passengers have their own phones/pads these days. Keep them connected with *good* wifi and IFE wont be needed, massive weight savings.