Issue extra bonus and level points to passengers who decide opt out of their included meal ahead of a flight.

Full refund for flights (whatever booking class) if travel changed to railway X number days in advance for domestic journeys in Norway between OSL and BGO, SVG or TRD.

Discount on available seats if booked 5 hours before departure to fill up empty seats

Eliminate plastic bottles by installing onboard refill stations for reusable water bottles, encouraging passengers to bring their own bottles, and reducing plastic waste.

Replacing the paper catalog with a QR code sticker. This saves tons of paper. Many catalogs are destroyed or unread.

Let the captain thank the x number of passenger on board that added bio-fuel on the ticket.