Issue extra bonus and level points to passengers who decide opt out of their included meal ahead of a flight.

Include meal information as early as possible in-app.
This is good for people with allergies, so they abstain from it.

Find ways to allow tax-free purchases to be done in departing airport and to be picked up at the airport were I land. It could save a lot of weigh/fuel.

For every mile the aircraft flies overseas, SAS commits to a certain amount of plastic being removed from that ocean.

Let's start by using SAF at least for domestic flights.

Introducing the ‘Conscious Packing’ eduseries: Smart packing tips for easier travel, reducing baggage weight, and boosting airline fuel efficiency.