Option to remove included luggage when booking. This will help SAS to predict load and be more efficient.

Introduce an option during the booking process for passengers to offset their carbon footprint by contributing to environmental projects, with SAS matching portion of it.

"Coffee deal" - Sell well designed coffee cups with free coffee for a year. Less waste and collectible item for pax!

Create an ability to share a seat in your car with other passengers on the flight. It's better than everyone riding their car.

Meals included in the ticket fare are by default vegan (should be cheaper for SAS) and if meat dish is desired then it is a special order at an additional cost.

Introduce zero-waste snack box for kids, with healthy snacks packaged in compostable materials. Could include fresh fruit, reusable cutlery, and info about reducing waste