Expand conscious traveler so that every 10 steps gives 5000 level and bonus points. Not only once a year. This will engage more people to engage in the program.

Help handlers submit more precise Target-Off-Block-Times for better CTOTs, to save fuel spent on ground waiting.

Meals included in the ticket fare are by default vegan (should be cheaper for SAS) and if meat dish is desired then it is a special order at an additional cost.

Possibility to add transportation ticket to airport when buying a ticket from the Scandinavia's big cities. For example airport express train or flybus.

Offer rebate to business class passengers for not using the full luggage quota.

Change your business model to focus on sustainability footprints for your «procts», do an holistic approav from a systemic and life cycle approach, make it comparable