Put some pressure on Swedavia to create more EV charging in the parking and use "Green Electricity" This is more of the total experience of travelling.

Keep your good clients - minimum 10 years as gold member gives you gold for life. Not necessarily 10 years in a row. Now 18 years with 1 missing in the middle = no go

Re-install the Gate Lounges where we can have coffee/snacks pre-flight

In M class on Intercontinental flights reduce the usage of plastics, ask the passenger to keep their glass for the entire flight before collecting it for recycling.

Use AI to make boarding faster, and reduce the amount of luggage that the passengers can bring on the plane😊

Option to buy train tickets and earn Eurobonus level points with the flight to reduce travel by car, taxi and promote sustainable options!