In Scandi all tap water is great. Sell SAS water bottles onboard which are made to be reused = able to buy for points, pre-order as well. And then load tap water onboard.

Enable paid upgrades to Bio tickets online after agency/company booking is made, so employees can override restrictive company policies and gain more level points

Create an ability to share a seat in your car with other passengers on the flight. It's better than everyone riding their car.

Introduce zero-waste snack box for kids, with healthy snacks packaged in compostable materials. Could include fresh fruit, reusable cutlery, and info about reducing waste

Give one Conscious Traveler step for sending a "Join me to become a Conscious Traveler" mail to a friend.

Stand up seats for shorter flights.