Eliminate plastic bottles by installing onboard refill stations for reusable water bottles, encouraging passengers to bring their own bottles, and reducing plastic waste.

Introducing the ‘Conscious Packing’ eduseries: Smart packing tips for easier travel, reducing baggage weight, and boosting airline fuel efficiency.

Offer an educational series during the flight about climate change and what passengers can do to help.

Free reebooking to earlier flight when avilable. Result in filling up seats, and making it more likely to fill up seats on later flights

Redesign eurobonus to demand responsible travel. New tier with exceptional benefits: upgrade vouchers, complimentary upgrades, extra award flight access etc.

More points for choosing flights with the most sustainable/effective aircraft.