Possibility to book and pay a trip with a certain mileage accrual, tell SAS that you do not want to fly the trip and receive the miles and segments even without flying.

Meals included in the ticket fare are by default vegan (should be cheaper for SAS) and if meat dish is desired then it is a special order at an additional cost.

Eliminate plastic bottles by installing onboard refill stations for reusable water bottles, encouraging passengers to bring their own bottles, and reducing plastic waste.

Option to remove included luggage when booking. This will help SAS to predict load and be more efficient.

Give one Conscious Traveler step for sending a "Join me to become a Conscious Traveler" mail to a friend.

"Coffee deal" - Sell well designed coffee cups with free coffee for a year. Less waste and collectible item for pax!