Incentivize sustainable behavior, e.g. a small reward for bringing your own coffee cup. This can also be sold by SAS in the Eurobonus store or in flight.

Use larger packages for the most consumed drinks, instead of handing out endless amounts of cans (less garbage, less weight on board) .

Travel light = bring less than 8 kg. If you do so, you should be rewarded with points. If not, SAS will use the extra money you have to pay for sustainability investments.

Allow lounge guests to opt-out of onboard service and bring their meal and drink to the aircraft

Expand conscious traveler so that every 10 steps gives 5000 level and bonus points. Not only once a year. This will engage more people to engage in the program.

Make the trip not just climate neutral, but climate positive by compensating with 2x biochard. Fly shame to fly pride!