Dynamic seating - people with checked in baggage should be placed towards the rear of the plane as they are more likely to have to wait anyway on arrival at destination.

Reduce food waste by dropping vegan food that nobody eats

Make the app as lightweight as possible. Remove images, animations and leave only the bare necessities. This saves data transfer and storage - which in turn saves energy.

Allow free rebooking on the day of departure to a shorter route or a route with less stops when available, even in low booking classes and without status.

On your flights, start sharing how much of that flight is powered by biofuel purchased by customers flying.

Ask gold members how much luggage they plan to bring to plan for correct weights. A lot of business travels include 3 checked bags but the majority flies with handluggage