If more people could eat the same food, there would be less food waste and more happy customers.

Serve only ecological wine/champagne including long-haul business class no exceptions, brand SAS as world's first 100% ecological wine airline.

Eliminate single-use plastics and cardboard, use reusable porcelain, cutlery and glasses for on-board service instead.

Using hydrogen tanks in the rear of the plane, for example. This could work on shorter routes such as domestic flights or intra-Europe.

Always aim for fully booked flights; if not, find the best solution to optimize occupancy and efficiency.

Drop food and snack service on all domestic flights (<1 hour), only coffee, tea and water. Both plus and go