Include meal information as early as possible in-app.
This is good for people with allergies, so they abstain from it.

Badges in app after booking bio ticket or SAF add on - driving positive recognition and repetition

Implement the potential to offset carbon footprint by CDR technologies like enhanced rock weathering;

Enable paid upgrades to Bio tickets online after agency/company booking is made, so employees can override restrictive company policies and gain more level points

Serve only ecological wine/champagne including long-haul business class no exceptions, brand SAS as world's first 100% ecological wine airline.

Meals included in the ticket fare are by default vegan (should be cheaper for SAS) and if meat dish is desired then it is a special order at an additional cost.