Allow users to visualise their travel carbon footprint in-app. Include everything such as transportation to/from the home and destination, hotels.

Expand conscious traveler so that every 10 steps gives 5000 level and bonus points. Not only once a year. This will engage more people to engage in the program.

Meals included in the ticket fare are by default vegan (should be cheaper for SAS) and if meat dish is desired then it is a special order at an additional cost.

Ensure correct recycling of plastics by unwrapping meals and plastic protected crisp breads before handing to the customer.

Use modern IT to implement dynamic codesharing, providing an interline journey following an optimized flight plan, rather than a static agreement.

Introduce flying quotas, personal and for companies