When going from A to D some times you need to transit in B and even C. Price match the most eco-friendly with the cheapest alternative in points.

Change your business model to focus on sustainability footprints for your «procts», do an holistic approav from a systemic and life cycle approach, make it comparable

Enable paid upgrades to Bio tickets online after agency/company booking is made, so employees can override restrictive company policies and gain more level points

Include a minimum of 50% bio-fuel for all SAS Business seats. Market it as a part of business being reintroduced in Europe. A win-win, for both customers and airline.

Allow users to visualise their travel carbon footprint in-app. Include everything such as transportation to/from the home and destination, hotels.

When I am flexible for when to fly, I would be open to SAS selecting the actual flight, getting to fewer, fuller flights.