Include a minimum of 50% bio-fuel for all SAS Business seats. Market it as a part of business being reintroduced in Europe. A win-win, for both customers and airline.

To increase loadfactor, sell standby memberships to youth passengers who are by nature more flexible. Stable revenue for SAS, increased load factor, more youth mobility.

Meals included in the ticket fare are by default vegan (should be cheaper for SAS) and if meat dish is desired then it is a special order at an additional cost.

Complimentary Arlanda Express ticket when booking a flight to/from Stockholm

Reuse condensation water on planes from ACs for use in toilets and other non-drinking water places.

Do not carry tax-free goods on flights. Use as online service and if necessary in partnership with partners allowing pick-up at airports.