Collaborate with eco-friendly suppliers and partners across the supply chain, focused on sustainability can help SAS achieve its environmental targets more effectively.

Introduce a "minimal comfort" seating class with basic amenities and reduced seat recline, allowing more passengers per flight and lowering per-person emissions.

Waste reduction challenge: Launch an in-flight competition where the flight producing the least waste per passenger wins a sustainability award

Collaborating with local governments to create urban air mobility solutions, such as electric air taxis for short-haul trips, can reduce the reliance on traditional trans

Keep your good clients - minimum 10 years as gold member gives you gold for life. Not necessarily 10 years in a row. Now 18 years with 1 missing in the middle = no go

Let people on the plane as they are seated, start with A and F, then B and E, and then C and D at last.