In Scandi all tap water is great. Sell SAS water bottles onboard which are made to be reused = able to buy for points, pre-order as well. And then load tap water onboard.

Give one Conscious Traveler step for sending a "Join me to become a Conscious Traveler" mail to a friend.

Establish additional partnerships with other airlines on specific routes to, for example, consolidate two half-full flights into one fully-booked flight.

Experience luxurious, eco-friendly travel by flying with sustainable fuel, earning rewards, and enjoying green packages with certified transport and hotels.

Taxiing from and to gates from runways should be more smooth and with less fuel - using for example AI

Allow free rebooking on the day of departure to a shorter route or a route with less stops when available, even in low booking classes and without status.