Incentivize sustainable behavior, e.g. a small reward for bringing your own coffee cup. This can also be sold by SAS in the Eurobonus store or in flight.

Work together with other airlines/partners to pool up purchases of Sustainable Aviation Fuel.

Develop incentive programs for staff to contribute ideas on reducing emissions. Make staff applicable for perks by doing "missions".

Use green steel in airplanes to reduce CO2. Steel manufacturing is causing about 8 % of global CO2 emissions. Using green steel in planes reduces carbon footprint.

Enable paid upgrades to Bio tickets online after agency/company booking is made, so employees can override restrictive company policies and gain more level points

Expand conscious traveler so that every 10 steps gives 5000 level and bonus points. Not only once a year. This will engage more people to engage in the program.