In Scandi all tap water is great. Sell SAS water bottles onboard which are made to be reused = able to buy for points, pre-order as well. And then load tap water onboard.

Collaborating with local governments to create urban air mobility solutions, such as electric air taxis for short-haul trips, can reduce the reliance on traditional trans

Veggie first airline should be implemented. Not only for Sustainability reason, also to meet the modern traveler expectations

Better food = less food waste. I see a lot of boxes not being emptied. So make sure it's good quality food to most peoples liking. Keep it simple and good

More points for choosing flights with the most sustainable/effective aircraft.

Only fly when tailwind