Invite all travellers to bring their own coffee cup.

Flyers sponsor local green projects tied to their flight emissions, receive progress updates, and earn rewards, creating real community impact and emotional connection.

Include meal information as early as possible in-app.
This is good for people with allergies, so they abstain from it.

Stop Printing menus for biz class, make them available on the monitor.

Track meal consumption on connecting flights to adjust service timing, avoiding back-to-back meals for better passenger comfort.

Establish additional partnerships with other airlines on specific routes to, for example, consolidate two half-full flights into one fully-booked flight.