Incentivize sustainable behavior, e.g. a small reward for bringing your own coffee cup. This can also be sold by SAS in the Eurobonus store or in flight.

Use green steel in airplanes to reduce CO2. Steel manufacturing is causing about 8 % of global CO2 emissions. Using green steel in planes reduces carbon footprint.

Flying with free cargo space is a waste. I think SAS should start offering logistics companies air freight solutions. You can make money and save the earth - a win win.

Implement biometric boarding and baggage tracking using facial recognition and RFID for faster boarding, reduced delays, and improved efficiency.

For flights with a lot of empty seats, open more award seats short time before departure.

Collecting data on past meal choices and preferences in combination with more sustainable meal offerings (plant/local) in a smart and sustainable packaging.