Ask gold members how much luggage they plan to bring to plan for correct weights. A lot of business travels include 3 checked bags but the majority flies with handluggage

Use modern IT to implement dynamic codesharing, providing an interline journey following an optimized flight plan, rather than a static agreement.

Go for a fast integration of programs, joint schedules to increase cabin factors in the SkyTeam system - so passengers stays in SkyTeam which will also benefit SAS.

In M class on Intercontinental flights reduce the usage of plastics, ask the passenger to keep their glass for the entire flight before collecting it for recycling.

Allow users to visualise their travel carbon footprint in-app. Include everything such as transportation to/from the home and destination, hotels.

Collecting data on past meal choices and preferences in combination with more sustainable meal offerings (plant/local) in a smart and sustainable packaging.