Cut the knives and fork in the breakfast box, we only need spoon for yoghurt. There's no need for one glass per item

Ask gold members how much luggage they plan to bring to plan for correct weights. A lot of business travels include 3 checked bags but the majority flies with handluggage

If more people could eat the same food, there would be less food waste and more happy customers.

Possibility to add transportation ticket to airport when buying a ticket from the Scandinavia's big cities. For example airport express train or flybus.

Create an ability to share a seat in your car with other passengers on the flight. It's better than everyone riding their car.

Veggie first airline should be implemented. Not only for Sustainability reason, also to meet the modern traveler expectations