Always aim for fully booked flights; if not, find the best solution to optimize occupancy and efficiency.

Find ways to allow tax-free purchases to be done in departing airport and to be picked up at the airport were I land. It could save a lot of weigh/fuel.

Change your business model to focus on sustainability footprints for your «procts», do an holistic approav from a systemic and life cycle approach, make it comparable

Nuclear fuel last for much longer than fossil, and a plane can fly as long as it,s food for, so around the world in one flight.

It's also good for noise pollution

Allow lounge guests to opt-out of onboard service and bring their meal and drink to the aircraft

Remove the disposable earphones in SAS Go. Offer them on request. Install Bluetooth audio so that pax can connect their own wireless headphones to the IFE system.