Add green flights on some departures. nothing is served on these flights, only hand luggage is allowed, but you earn more Eurobonus points if you choose such a departure.

Discount on available seats if booked 5 hours before departure to fill up empty seats

Display a flight's estimated carbon footprint on the SAS booking site so travellers can choose the most carbon-efficient routing.

In Scandi all tap water is great. Sell SAS water bottles onboard which are made to be reused = able to buy for points, pre-order as well. And then load tap water onboard.

Sell biofuel to companies in bulk to lower their CO2 emissions and fast track the green transition. This would simply corporate action and speed up climate transition.

Launch selected green flight departures with bio ticket options only, giving double EB points and double conscious traveler steps to reward collective consciousness.