Redesign eurobonus to demand responsible travel. New tier with exceptional benefits: upgrade vouchers, complimentary upgrades, extra award flight access etc.

In Scandi all tap water is great. Sell SAS water bottles onboard which are made to be reused = able to buy for points, pre-order as well. And then load tap water onboard.

Make an easy solution for choosing to skip meal on flights.

Mount small blades on the side of the wheels to make them spin by themselves before landing to reduce tyre wear upon contact with tarmac.

Use more big size bottles and not small cans/bottles

In a week/ some days before a flight, do sell “stand by tickets”, to a cost of approx. Euro 50 in Europa, Euro 200 intercontinental, , to increase the cabin factor.