Travel light = bring less than 8 kg. If you do so, you should be rewarded with points. If not, SAS will use the extra money you have to pay for sustainability investments.

Weigh all passengers anonymously to optimize fuel load for best performance.

Using hydrogen tanks in the rear of the plane, for example. This could work on shorter routes such as domestic flights or intra-Europe.

Work for a global standard regarding personal luggage tags without the need of creating new per journey.

Expand conscious traveler so that every 10 steps gives 5000 level and bonus points. Not only once a year. This will engage more people to engage in the program.

Waste reduction challenge: Launch an in-flight competition where the flight producing the least waste per passenger wins a sustainability award