Introduce a "minimal comfort" seating class with basic amenities and reduced seat recline, allowing more passengers per flight and lowering per-person emissions.

Work for a global standard regarding personal luggage tags without the need of creating new per journey.

Taxiing from and to gates from runways should be more smooth and with less fuel - using for example AI

Instead of opt-out for food on the plane plane that is included in ticket, make it opt-in.

Put some pressure on Swedavia to create more EV charging in the parking and use "Green Electricity" This is more of the total experience of travelling.

Keep your good clients - minimum 10 years as gold member gives you gold for life. Not necessarily 10 years in a row. Now 18 years with 1 missing in the middle = no go