In the app, the PAX can choose what they don't want/need from what is included in their ticket. No checked-in luggage get EB points. No meal, no headphones, no kit +++.

Waste reduction challenge: Launch an in-flight competition where the flight producing the least waste per passenger wins a sustainability award

Develop incentive programs for staff to contribute ideas on reducing emissions. Make staff applicable for perks by doing "missions".

Serve only ecological wine/champagne including long-haul business class no exceptions, brand SAS as world's first 100% ecological wine airline.

Put some pressure on Swedavia to create more EV charging in the parking and use "Green Electricity" This is more of the total experience of travelling.

Currently, biofuel is an opt-in option. By having a certain share of biofuel by default and rather "forcing" the customer to opt out, more customers will buy biofuel.