Meals included in the ticket fare are by default vegan (should be cheaper for SAS) and if meat dish is desired then it is a special order at an additional cost.

Award additional EuroBonus bonus and/or level points when renting an electric vehicle through a car rental partner such as Hertz, Avis or Sixt.

Build in feature with EB for status ladder climbed by paying for sustainable fuel, checking in with light luggage, opting for climate neuatral meals and EV taxi to plane

Stop tankering on flights, lighter aircraft less fuel burnt and on shorter flights possibility to save deicing.

Encouraging standardized suitcase measurements and/or using AI to plan and stack luggage for saving space and even out the plane in regards to weight.

Fill up empty seats by selling affordable return trips to unknown/secret destinations. Pick the destinations among those that have low occupancy close to departure time.