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1

100% ecological wine airline

Suggested by Mikko

100% ecological wine airline

Suggested by Mikko

Serve only ecological wine/champagne including long-haul business class no exceptions, brand SAS as world's first 100% ecological wine airline.

3

Give the customers more insight in usage of biofuel

Suggested by Erik Berefelt & 2 Others

Give the customers more insight in usage of biofuel

Suggested by Erik Berefelt & 2 Others

On your flights, start sharing how much of that flight is powered by biofuel purchased by customers flying.

1

Engage travellers through gamification

Suggested by Claus Trillingsgaard & 3 Others

Engage travellers through gamification

Suggested by Claus Trillingsgaard & 3 Others

Engage travellers actively through the app: compete to save energy related to travel (pack light, public transport, direct flights) & display flight energy-consumption

2

Partner with train companies to minimize flights where the train is faster.

Suggested by Daniel Bodenfors & 2 Others

Partner with train companies to minimize flights where the train is faster.

Suggested by Daniel Bodenfors & 2 Others

Trains are sometimes faster door to door. GOT-STO takes ~3 hours to fly and 3 hours by train. CPH, MMX takes 5h by train and 3hrs by flight. Codeshare and EB-trainpoints

14

Sell mainly SAS refillable bottles

Suggested by Matias Arild & 3 Others

Sell mainly SAS refillable bottles

Suggested by Matias Arild & 3 Others

In Scandi all tap water is great. Sell SAS water bottles onboard which are made to be reused = able to buy for points, pre-order as well. And then load tap water onboard.

1

Freedom to choose carbon off-sets with ticket sales

Suggested by Ludvig Landen

Freedom to choose carbon off-sets with ticket sales

Suggested by Ludvig Landen

Let the customer choose different carbon off-sets upon purchase of tickets. It can also include options that boost great projects.