Give one Conscious Traveler step for sending a "Join me to become a Conscious Traveler" mail to a friend.

Serve only ecological wine/champagne including long-haul business class no exceptions, brand SAS as world's first 100% ecological wine airline.

Eliminate plastic bottles by installing onboard refill stations for reusable water bottles, encouraging passengers to bring their own bottles, and reducing plastic waste.

Collaborate with public transport companies at popular destinations to reduce car usage.

Sell tickets without any luggage.

Change your business model to focus on sustainability footprints for your «procts», do an holistic approav from a systemic and life cycle approach, make it comparable