Add green flights on some departures. nothing is served on these flights, only hand luggage is allowed, but you earn more Eurobonus points if you choose such a departure.

Stop Printing menus for biz class, make them available on the monitor.

Earn EuroBonus points for cancellation of non-refundable tickets at least x hours/days before departure, so SAS can sell the seat to someone else

Sell biofuel to companies in bulk to lower their CO2 emissions and fast track the green transition. This would simply corporate action and speed up climate transition.

Waste reduction challenge: Launch an in-flight competition where the flight producing the least waste per passenger wins a sustainability award

Launch selected green flight departures with bio ticket options only, giving double EB points and double conscious traveler steps to reward collective consciousness.