Travel light = bring less than 8 kg. If you do so, you should be rewarded with points. If not, SAS will use the extra money you have to pay for sustainability investments.

Allow free rebooking on the day of departure to a shorter route or a route with less stops when available, even in low booking classes and without status.

Put co2 emission on the menu for each item. Can Help travellers make a more sustainable choice

Better food = less food waste. I see a lot of boxes not being emptied. So make sure it's good quality food to most peoples liking. Keep it simple and good

Developing a loyalty program that rewards frequent flyers with sustainability points, which can be redeemed for eco-friendly products or donated to environmental causes

Earn EuroBonus points for cancellation of non-refundable tickets at least x hours/days before departure, so SAS can sell the seat to someone else