Do not carry ice cubes - drinks are already cold.

To increase loadfactor, sell standby memberships to youth passengers who are by nature more flexible. Stable revenue for SAS, increased load factor, more youth mobility.

More level points to trips that are more sustainable and have less legs and layovers to promote more direct travel.

Dynamic seating - people with checked in baggage should be placed towards the rear of the plane as they are more likely to have to wait anyway on arrival at destination.

In a week/ some days before a flight, do sell “stand by tickets”, to a cost of approx. Euro 50 in Europa, Euro 200 intercontinental, , to increase the cabin factor.

Develop lightweight, recyclable cabin materials and onboard items to reduce aircraft weight and waste.