Start by replacing plastic in the trays with upcycled ocean plastic that funds more ocean cleanup. Easy first replacement. See ogoori.eco for details.

Do NOT introduce business class with free middle Seat instead of SAS plus service. This is a mile step backwards as planes take fewer passengers.

Use larger packages for the most consumed drinks, instead of handing out endless amounts of cans (less garbage, less weight on board) .

Serve only ecological wine/champagne including long-haul business class no exceptions, brand SAS as world's first 100% ecological wine airline.

Collaborate with public transport companies at popular destinations to reduce car usage.

Allow free rebooking on the day of departure to a shorter route or a route with less stops when available, even in low booking classes and without status.