In the app, the PAX can choose what they don't want/need from what is included in their ticket. No checked-in luggage get EB points. No meal, no headphones, no kit +++.

My personal CO2 emissions should be listed on my boarding pass in the app for each flight.

Make a “code-share” cooperation with train providers, to allow for booking a ticket from A to B with combined train-plane modality and same benefits as connecting flight

Collaborate with eco-friendly suppliers and partners across the supply chain, focused on sustainability can help SAS achieve its environmental targets more effectively.

Donate unused food and beverages after flights and try to get closer to zero food waste.

Offer a ”Sustainable Comfort Kit” with eco-friendly amenities like reusable water bottles, organic snacks and bamboo sleep accessories