Engage travellers actively through the app: compete to save energy related to travel (pack light, public transport, direct flights) & display flight energy-consumption

Veggie first airline should be implemented. Not only for Sustainability reason, also to meet the modern traveler expectations

Introduce flying quotas, personal and for companies

Encouraging standardized suitcase measurements and/or using AI to plan and stack luggage for saving space and even out the plane in regards to weight.

Enable paid upgrades to Bio tickets online after agency/company booking is made, so employees can override restrictive company policies and gain more level points

Create an ability to share a seat in your car with other passengers on the flight. It's better than everyone riding their car.