Dynamic seating - people with checked in baggage should be placed towards the rear of the plane as they are more likely to have to wait anyway on arrival at destination.

I would use my skills in optimization and deep learning to learn what frequenzies and time schedules that maximizes the load factor of each aircraft in the fleet.

Launch selected green flight departures with bio ticket options only, giving double EB points and double conscious traveler steps to reward collective consciousness.

Do NOT introduce business class with free middle Seat instead of SAS plus service. This is a mile step backwards as planes take fewer passengers.

Discount on available seats if booked 5 hours before departure to fill up empty seats

Start by replacing plastic in the trays with upcycled ocean plastic that funds more ocean cleanup. Easy first replacement. See ogoori.eco for details.