Stop tankering on flights, lighter aircraft less fuel burnt and on shorter flights possibility to save deicing.

Better food = less food waste. I see a lot of boxes not being emptied. So make sure it's good quality food to most peoples liking. Keep it simple and good

"Coffee deal" - Sell well designed coffee cups with free coffee for a year. Less waste and collectible item for pax!

Establish additional partnerships with other airlines on specific routes to, for example, consolidate two half-full flights into one fully-booked flight.

Complimentary Arlanda Express ticket when booking a flight to/from Stockholm

Use infrared heating to melt snow, ice, and frost without using chemicals