For every mile the aircraft flies overseas, SAS commits to a certain amount of plastic being removed from that ocean.

Redesign eurobonus to demand responsible travel. New tier with exceptional benefits: upgrade vouchers, complimentary upgrades, extra award flight access etc.

In M class on Intercontinental flights reduce the usage of plastics, ask the passenger to keep their glass for the entire flight before collecting it for recycling.

When the crew collects trash before landing, why not make separate rounds for collecting, cans, plastic cups, paper, etc instead of collecting all trash in the same bin.

In Plus and Business on long haul - hand out amenity kits by request instead of placing them on all seats.

Track meal consumption on connecting flights to adjust service timing, avoiding back-to-back meals for better passenger comfort.