Redesign eurobonus to demand responsible travel. New tier with exceptional benefits: upgrade vouchers, complimentary upgrades, extra award flight access etc.

Sell tickets without any luggage.

SAS should encourage the last lounge guests to take leftover food, minimizing waste and promoting sustainability in their lounges.

At check-in and at kiosk ask if they really need paper boarding card or can use SAS app instead.

Cut the knives and fork in the breakfast box, we only need spoon for yoghurt. There's no need for one glass per item

Create an ability to share a seat in your car with other passengers on the flight. It's better than everyone riding their car.