Possibility to book and pay a trip with a certain mileage accrual, tell SAS that you do not want to fly the trip and receive the miles and segments even without flying.

Allow users to visualise their travel carbon footprint in-app. Include everything such as transportation to/from the home and destination, hotels.

Do not introduce Business class on intra-european flights. Plus is fair enough and very valuable for short flights and have a human price (like Norwegian and Ryanair).

Do not carry tax-free goods on flights. Use as online service and if necessary in partnership with partners allowing pick-up at airports.

"Coffee deal" - Sell well designed coffee cups with free coffee for a year. Less waste and collectible item for pax!

Magazines and security and safety papers, is put on the sas app or screen only for long hauls to save paper