Members to chose their preferred seat in their profile and automatically be assigned this seat if available on their flight

Possibility to add transportation ticket to airport when buying a ticket from the Scandinavia's big cities. For example airport express train or flybus.

Fill up empty seats by selling affordable return trips to unknown/secret destinations. Pick the destinations among those that have low occupancy close to departure time.

Make the app as lightweight as possible. Remove images, animations and leave only the bare necessities. This saves data transfer and storage - which in turn saves energy.

Keep your good clients - minimum 10 years as gold member gives you gold for life. Not necessarily 10 years in a row. Now 18 years with 1 missing in the middle = no go

In a week/ some days before a flight, do sell “stand by tickets”, to a cost of approx. Euro 50 in Europa, Euro 200 intercontinental, , to increase the cabin factor.