Upgrade the lounge kitchen and and hire a chef to make the flight food on the airport instead of having it delivered to the airport

For hand wash tissues, hand out from a larger container instead of singles wrapped in plastic.

Eco-friendly air travel with quieter flights and reduced carbon emissions

Travel light = bring less than 8 kg. If you do so, you should be rewarded with points. If not, SAS will use the extra money you have to pay for sustainability investments.

Sponsor projects that can help build renewable energy sources, like wind mills, solar panels. Additionaly work with selected airports on becoming carbon neutral

Allow lounge guests to opt-out of onboard service and bring their meal and drink to the aircraft