Turn old blankets, uniforms, seat covers into bags, carpets, pillow cases, etc. Upcycle old materials into unique collectibles to sell in the EuroBonus shop.

Redesign eurobonus to demand responsible travel. New tier with exceptional benefits: upgrade vouchers, complimentary upgrades, extra award flight access etc.

Remove the disposable earphones in SAS Go. Offer them on request. Install Bluetooth audio so that pax can connect their own wireless headphones to the IFE system.

Encourage food suppliers and distributors to use more sustainable and healthy packaging in the food that gets served.

Sell biofuel to companies in bulk to lower their CO2 emissions and fast track the green transition. This would simply corporate action and speed up climate transition.

In a week/ some days before a flight, do sell “stand by tickets”, to a cost of approx. Euro 50 in Europa, Euro 200 intercontinental, , to increase the cabin factor.